Making the investment to brand your business can be scary, especially if you're first starting out. It takes a lot of time, energy, and let’s be real — money — to make it happen.
They say branding is about them — the customer, the client, the consumer. They say it’s about what your ideal client wants, how they view the world, and how they interact with your brand. And they are not wrong.
But here's the reality…
The entire purpose of making the investment in a cohesive brand is to attract the kind of clients YOU want to attract. It’s to build the kind of community YOU want to build. It’s to sell the kind of products and services that YOU want to spend your time creating. It’s to have the kind of elevated life YOU want to live.
So yes, let’s do all of that by identifying your ideal client and building messaging and a visual identity that will attract them. But let’s do it for YOU.
By making the investment in branding, you’re investing in you. Start by asking yourself some big picture questions before we get into the nitty gritty of branding your biz.
Where do you see yourself in five years?
What are your big-picture dreams and goals?
Who are you and who do you want to become?
What do you believe in?
How do you want to spend your time?
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